The Mighty Mac mini with M6

Apple jde naplno proti AI slopu:

"...the brand is going all-in on human craft in its advertising. That means handmade props, like the glass pieces used for its Apple TV intro animation; nostalgic fake products, like the Apple-branded blush used on the brand’s TikTok; and even puppets and physical sets, like the setup for its holiday commercial “A Critter Carol.”

As AI-generated imagery increasingly saturates our digital lives, Apple is realizing that there’s a major advantage to investing in practical effects, and it’s demonstrating that effort to audiences using behind-the-scenes content (which, in this case, seems to be even more popular than the spot itself). Other brands, like Disney, have recently adopted a similar approach."

https://www.fastcompany.com/91597464/how-apple-made-its-charming-claymation-mac-mini-ad