> ## Content Index > Fetch the complete content index at: https://www.trnk.cz/llms.txt > Use this file to discover other available public pages before exploring further. # The Mighty Mac mini with M6 - URL: https://www.trnk.cz/macmini/ - Published: 2026-08-28T19:02:09.000Z - Updated: 2026-08-28T19:02:35.000Z - Author: Stepan Trnka - Tags: advertising, marketing, taste Apple jde naplno proti AI slopu: "...the brand is going all-in on human craft in its advertising. That means handmade props, like the glass pieces used for its [Apple TV intro animation](https://www.fastcompany.com/91437623/apple-tv-new-logo-practical-effects?ref=trnk.cz); nostalgic fake products, like the [Apple-branded blush](https://www.fastcompany.com/91508018/apple-is-winning-over-tiktok-with-steves-jobs-style-brain-rot?ref=trnk.cz) used on the brand’s [TikTok](https://www.fastcompany.com/section/tiktok?ref=trnk.cz); and even puppets and physical sets, like the setup for its holiday commercial “[A Critter Carol](https://www.fastcompany.com/91454669/apples-new-holiday-ad-is-a-wonderland-of-puppets-and-practical-effects?ref=trnk.cz).” As AI-generated imagery increasingly saturates our digital lives, Apple is realizing that there’s a major advantage to investing in practical effects, and it’s demonstrating that effort to audiences using behind-the-scenes content (which, in this case, seems to be even more popular than the spot itself). Other brands, [like Disney](https://www.fastcompany.com/91592009/once-a-princess-always-a-princess-disney-practical-effects?ref=trnk.cz), have recently adopted a similar approach." [https://www.fastcompany.com/91597464/how-apple-made-its-charming-claymation-mac-mini-ad](https://www.fastcompany.com/91597464/how-apple-made-its-charming-claymation-mac-mini-ad?ref=trnk.cz) 0:00 /0:06 1× ![](https://storage.ghost.io/c/84/c3/84c33c49-f092-4221-9811-32c72b9d8bd6/content/images/2026/08/image.png) 0:00 /0:08 1× ![](https://storage.ghost.io/c/84/c3/84c33c49-f092-4221-9811-32c72b9d8bd6/content/images/2026/08/image-1.png)